THE ROLE OF DIGITAL PUBLIC RELATIONS IN IMPROVING THE QUALITY OF AIRLINES ORGANIZATIONS SERVICESPages 141-148
Firas Jamil Alotoum,
Abstract
This research aimed to examine the relationship between digital public relation (DPR) towards improving the quality in the Aviation sector in Jordan. The researcher examined quality based on the variable of the study. A Descriptive and statistics analyses have been used for this research. The sample of the research included managers from digital public relation departments. The research hypotheses were tested using linear regression. The study concluded that there is a relationship exists between the (DPR) and quality in the airline organizations. As Reliability variable was found the most factor related towards DPR rather than the other response and accessibility. A number of recommendations were mentioned. Airlines organizations should pay attention to the importance if using DPR and to train their employees in order to achieve progress and prosperity.
Keywords: Digital PR, Reliability, response, accessibility, Quality
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Ruba El Hawi 
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